AMANDA MUTSAERTS

UX Design, Information Architecture & Copywriting

Skills

UX

User experience is the beginning of every project for me, it focuses on the aspects that will later define the success of each project. Defining the “why” of every decision made is essential in creating a unified project.

IA

Information architecture defines the digital space for users, it controls what they see and what they are able to accomplish. Doing this well, in a way that allows for maximum usability within different contexts, is key to a good experience.

Copywriting

Copy is a key tool in setting the tone and feel for any project. Communicating information to different audiences in different contexts requires an understanding of what they need and want to know and how to communicate this to them explicitly

Projects

EB GAMES

UX & Service Design

A multiplatform subscription rental service designed for existing EB Games customers, to increase the accessibility and affordability of gaming purchases by reducing the financial commitment of game and console purchases and providing flexible service options.

MASERATI

UX & Service Design

A service application designed to provide luxury, personalized service to increase brand loyalty and result in future purchases and sustainable business growth in new fast growing markets.

TRI-ANGLE

Product & Interaction Design

A three piece triangular desk lamp inspiried by collaboration that turns on through contact with the other light components.

QI INTERACTIVE DRESS

Wearable Design

An interactive dress that expresses the user’s current state by examining their pulse rate and displaying it as an intricate light display.